This trend can be seen in India across all age groups and in both metro and non-metro cities.įollowing closely behind are an interest in a different culture, a desire to keep connected with the community, and the pursuit of a new pastime.Įqual focus on learning English and regional languages ![]() While there are many motivations for learning a new language in India, career and personal growth remain the most important factors. Nearly 40 per cent of those polled said they were learning a new language at the moment. Improving career opportunities and personal growth are main reasons in India for learning a new language It's worth noting that the most popular languages are English, Spanish, French, German, and Japanese. The top languages that Indians are now learning on the app are English, Hindi, French, and Spanish. In fact, according to the survey, over 56 percent of respondents claimed that pop culture trendsetters such as movies, OTT shows, and web series motivated them to learn a new language. Language education has been reframed as something that complements and supports interests and other activities, rather than something that is necessary in a classroom, as India consumes more Korean culture and listens to more K-pop. This increase can be ascribed in part to the 2021 premiere of the popular TV show Squid Games. Korean has risen to the top of India's most popular languages, becoming the fastest growing and securely establishing itself as the country's fifth most popular language. Indian millennials and Gen-Z - particularly those between the ages of 17 and 25 - are responsible for the increase of Korean learning in India, influenced by pop culture. Korean leads the language learning growth curve in India
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